{"id":840,"date":"2026-07-26T09:46:21","date_gmt":"2026-07-26T09:46:21","guid":{"rendered":"https:\/\/synethesis.gr\/?page_id=840"},"modified":"2026-07-26T10:03:57","modified_gmt":"2026-07-26T10:03:57","slug":"organizing-committee","status":"publish","type":"page","link":"https:\/\/synethesis.gr\/en\/about-us\/organizing-committee\/","title":{"rendered":"\u039f\u03c1\u03b3\u03b1\u03bd\u03c9\u03c4\u03b9\u03ba\u03ae \u0395\u03c0\u03b9\u03c4\u03c1\u03bf\u03c0\u03ae"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-c7ebd8d6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/synethesis.gr\/wp-content\/uploads\/2026\/07\/37707-1-1024x1024.jpg\" alt=\"\" class=\"wp-image-842\" 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\u0391\u03c1\u03b9\u03c3\u03c4\u03bf\u03c4\u03b5\u03bb\u03b5\u03af\u03bf\u03c5 \u03a0\u03b1\u03bd\u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03af\u03bf\u03c5 \u0398\u03b5\u03c3\u03c3\u03b1\u03bb\u03bf\u03bd\u03af\u03ba\u03b7\u03c2 \u03bc\u03b5 \u03b2\u03b1\u03b8\u03bc\u03cc \u039b\u03af\u03b1\u03bd \u039a\u03b1\u03bb\u03ce\u03c2 (8,37). \u0388\u03c7\u03b5\u03b9 \u039c\u03b5\u03c4\u03b1\u03c0\u03c4\u03c5\u03c7\u03b9\u03b1\u03ba\u03cc \u0394\u03af\u03c0\u03bb\u03c9\u03bc\u03b1 \u03a3\u03c0\u03bf\u03c5\u03b4\u03ce\u03bd \u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03bf\u03c5 \u0394\u03b9\u03ba\u03b1\u03af\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03a0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae\u03c2 \u0395\u03c0\u03b9\u03c3\u03c4\u03ae\u03bc\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03af\u03b4\u03b9\u03b1\u03c2 \u03a3\u03c7\u03bf\u03bb\u03ae\u03c2 \u03bc\u03b5 \u03b2\u03b1\u03b8\u03bc\u03cc \u0386\u03c1\u03b9\u03c3\u03c4\u03b1. \u0391\u03c3\u03ba\u03b5\u03af \u03bc\u03ac\u03c7\u03b9\u03bc\u03b7 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srcset=\"https:\/\/synethesis.gr\/wp-content\/uploads\/2026\/07\/37709.jpg 578w, https:\/\/synethesis.gr\/wp-content\/uploads\/2026\/07\/37709-300x260.jpg 300w\" sizes=\"auto, (max-width: 578px) 100vw, 578px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left wp-block-paragraph\">\u039f <strong>\u0394\u03c1. \u03a3\u03c4\u03ad\u03c6\u03b1\u03bd\u03bf\u03c2 \u039c\u03c0\u03b1\u03bb\u03ac\u03c3\u03ba\u03b1\u03c2<\/strong> \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b5\u03c4\u03b1\u03b4\u03b9\u03b4\u03b1\u03ba\u03c4\u03bf\u03c1\u03b9\u03ba\u03cc\u03c2 \u03b5\u03c1\u03b5\u03c5\u03bd\u03b7\u03c4\u03ae\u03c2 \u03c3\u03c4\u03bf \u03a0\u03b1\u03bd\u03b5\u03c0\u03b9\u03c3\u03c4\u03ae\u03bc\u03b9\u03bf \u03a0\u03b1\u03c4\u03c1\u03ce\u03bd. \u03a4\u03b1 \u03b5\u03c1\u03b5\u03c5\u03bd\u03b7\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf\u03c5 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1 \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf neuromarketing, \u03c4\u03b7\u03bd \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae, \u03c4\u03b7\u03bd \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7, \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7, \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2 \u03c0\u03c1\u03bf\u03b7\u03b3\u03bc\u03ad\u03bd\u03c9\u03bd \u03bc\u03b5\u03b8\u03cc\u03b4\u03c9\u03bd \u03c3\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03c3\u03b9\u03b1\u03ba\u03ac \u03ba\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ac \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03b1.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">\u0397 \u03b5\u03c1\u03b5\u03c5\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 eye-tracking, \u03c8\u03c5\u03c7\u03bf\u03c6\u03c5\u03c3\u03b9\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ce\u03bd \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd, \u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03bc\u03bf\u03bd\u03c4\u03b5\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2, SEM\/PLS-SEM, IRT \u03ba\u03b1\u03b9 \u03c7\u03c9\u03c1\u03b9\u03ba\u03ae\u03c2 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2 GIS.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u039f \u039a\u03c9\u03c3\u03c4\u03b1\u03bd\u03c4\u03ae\u03c2 \u0394\u03c9\u03c1\u03bf\u03b2\u03af\u03bd\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03cc\u03c6\u03bf\u03b9\u03c4\u03bf\u03c2 \u03c4\u03b7\u03c2 \u039d\u03bf\u03bc\u03b9\u03ba\u03ae\u03c2 \u03a3\u03c7\u03bf\u03bb\u03ae\u03c2 \u03c4\u03bf\u03c5 \u0391\u03c1\u03b9\u03c3\u03c4\u03bf\u03c4\u03b5\u03bb\u03b5\u03af\u03bf\u03c5 \u03a0\u03b1\u03bd\u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03af\u03bf\u03c5 \u0398\u03b5\u03c3\u03c3\u03b1\u03bb\u03bf\u03bd\u03af\u03ba\u03b7\u03c2 \u03bc\u03b5 \u03b2\u03b1\u03b8\u03bc\u03cc \u039b\u03af\u03b1\u03bd \u039a\u03b1\u03bb\u03ce\u03c2 (8,37). \u0388\u03c7\u03b5\u03b9 \u039c\u03b5\u03c4\u03b1\u03c0\u03c4\u03c5\u03c7\u03b9\u03b1\u03ba\u03cc \u0394\u03af\u03c0\u03bb\u03c9\u03bc\u03b1 \u03a3\u03c0\u03bf\u03c5\u03b4\u03ce\u03bd \u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03bf\u03c5 \u0394\u03b9\u03ba\u03b1\u03af\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03a0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae\u03c2 \u0395\u03c0\u03b9\u03c3\u03c4\u03ae\u03bc\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03af\u03b4\u03b9\u03b1\u03c2 \u03a3\u03c7\u03bf\u03bb\u03ae\u03c2 \u03bc\u03b5 \u03b2\u03b1\u03b8\u03bc\u03cc \u0386\u03c1\u03b9\u03c3\u03c4\u03b1. \u0391\u03c3\u03ba\u03b5\u03af \u03bc\u03ac\u03c7\u03b9\u03bc\u03b7 \u03b4\u03b9\u03ba\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c3\u03c4\u03b7 \u0398\u03b5\u03c3\u03c3\u03b1\u03bb\u03bf\u03bd\u03af\u03ba\u03b7. \u03a7\u03b5\u03b9\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ac\u03c1\u03b9\u03c3\u03c4\u03b1 \u03c4\u03b7\u03bd \u03b1\u03b3\u03b3\u03bb\u03b9\u03ba\u03ae \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 \u03ba\u03b1\u03b9 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03ba\u03b1\u03bb\u03ac \u03c4\u03b7 \u03b3\u03b1\u03bb\u03bb\u03b9\u03ba\u03ae. \u039f \u0394\u03c1. \u03a3\u03c4\u03ad\u03c6\u03b1\u03bd\u03bf\u03c2 \u039c\u03c0\u03b1\u03bb\u03ac\u03c3\u03ba\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b5\u03c4\u03b1\u03b4\u03b9\u03b4\u03b1\u03ba\u03c4\u03bf\u03c1\u03b9\u03ba\u03cc\u03c2 \u03b5\u03c1\u03b5\u03c5\u03bd\u03b7\u03c4\u03ae\u03c2 \u03c3\u03c4\u03bf [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":20,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"class_list":["post-840","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u039f\u03c1\u03b3\u03b1\u03bd\u03c9\u03c4\u03b9\u03ba\u03ae \u0395\u03c0\u03b9\u03c4\u03c1\u03bf\u03c0\u03ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/synethesis.gr\/en\/about-us\/organizing-committee\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:locale:alternate\" content=\"el\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u039f\u03c1\u03b3\u03b1\u03bd\u03c9\u03c4\u03b9\u03ba\u03ae \u0395\u03c0\u03b9\u03c4\u03c1\u03bf\u03c0\u03ae\" \/>\n<meta property=\"og:description\" content=\"\u039f \u039a\u03c9\u03c3\u03c4\u03b1\u03bd\u03c4\u03ae\u03c2 \u0394\u03c9\u03c1\u03bf\u03b2\u03af\u03bd\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03cc\u03c6\u03bf\u03b9\u03c4\u03bf\u03c2 \u03c4\u03b7\u03c2 \u039d\u03bf\u03bc\u03b9\u03ba\u03ae\u03c2 \u03a3\u03c7\u03bf\u03bb\u03ae\u03c2 \u03c4\u03bf\u03c5 \u0391\u03c1\u03b9\u03c3\u03c4\u03bf\u03c4\u03b5\u03bb\u03b5\u03af\u03bf\u03c5 \u03a0\u03b1\u03bd\u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03af\u03bf\u03c5 \u0398\u03b5\u03c3\u03c3\u03b1\u03bb\u03bf\u03bd\u03af\u03ba\u03b7\u03c2 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